What Happens On Your Strategy Call (And What You'll Walk Away With)
How the call runs and what you leave with - clarity either way.
👀
Hook: Show up prepared: deal size, current pipeline, how you're winning today.
Step 1 of 3 Complete
You're Booked. Now Let's Get You Ready.
Your SES™ Qualification Call is locked in. Check your inbox for the invite, then use the videos below so we can spend the call mapping your 30-day build: the offer, the infrastructure and the two Origination Associates who will run it.
Action Required - 30 seconds
Tap one of the buttons below to confirm you'll attend.
Every build means recruiting and training two Origination Associates, so we only run a handful at a time. A confirmed seat genuinely holds capacity for you.
Worth knowing: we only run a handful of builds at a time, because each one means recruiting and training two Origination Associates. Confirming takes 5 seconds and it genuinely holds capacity for you.
★ Trusted By 50+ B2B Companies Across 10+ Industries ★
The origination playbook behind 2,000+ owner conversations for firms and brands like these
Multi-billion-euro global dairy leader
Leading private hospital group
#1 grocery retailer nationwide
Ireland's most loved burger chain
Famous Dublin city hotel
500+ convenience stores nationwide
Largest private hospital group
40+ restaurants across Ireland
Luxury hotels, resorts & restaurants
40+ fuel & convenience stores
60+ hotels across Europe
25+ care homes nationwide
Natural health food brand
200+ convenience stores nationwide
30+ cafes nationwide
12+ care homes nationwide
25+ nursing homes nationwide
Conor McGregor's iconic Dublin pub
Before We Meet
Do these 2 things before our call
The clients who get the most out of this call all do the same prep. We've made it stupid-simple.
1
Watch the pre-call briefing
Same video as the homepage. If you haven't watched it yet - or only watched half - start here. It's the #1 video that needs to be watched.
Watch now ↓2
Walk through the 10-video sequence
10 short videos, in order. Each one unlocks the next. By the end you'll know exactly what we do, why it works, and whether it fits you.
Start the sequence ↓Step 1 - Watch First
Watch this before our call
In case you haven't watched this yet - or only got halfway through - this is the #1 video that needs to be watched. It's the same one from the homepage and it sets up everything below.
0/10 watched
The 10-Video Sequence
Watch in order. Each one unlocks the next.
This isn't a content library - it's a walkthrough of exactly what we do, why it works, and what to expect. Videos resume where you left off if you come back later.
Slot reserved for you Limited calls per week ~1-2 MIN PER VIDEO
Locked
Why Your Outbound Isn't Working (And It's Not What You Think)
Most teams run outbound as a campaign, not a system - and quit too early.
👀
Hook: If outbound didn't stick, you were missing 1 or 2 of the 4 layers.
Locked
Outbound Isn't a Campaign - It's a System (Here's the Difference)
We build the desk, staff it with two Origination Associates, and hand you the keys.
👀
Hook: Everything we build stays yours: domains, scripts, CRM and both trained Origination Associates.
Locked
Inside The 4-Layer System That Creates Predictable Pipeline
Offer, infrastructure, coverage and conversation to calendar, run by two Origination Associates across four channels.
👀
Hook: 40,000 emails, 4,000 calls and 1,000 LinkedIn touches a month, all built around your business.
Locked
Why This Won't Work For Most Companies
4 things must be in place: follow-up, sales process, offer, capacity.
👀
Hook: Most teams never hear this upfront - it's why their outbound stalls.
Locked
From Booked To Showed: What This Actually Looks Like
20 booked → ~15 show up ready to talk, from a desk you own outright.
👀
Hook: Cancel after month three and the desk still belongs to you.
Locked
What Results Look Like (And How Fast It Happens)
Live in 30 days, 10 meetings guaranteed in ramp-up, then 10–30 qualified meetings a month.
👀
Hook: Not magic, not instant - but it does become predictable.
Locked
How We Booked 30 Qualified Conversations in 30 Days
Repositioned offer, tightened targeting, multi-domain infra, multi-angle campaigns.
👀
Hook: Not a spike - a system. That's what makes it repeatable.
Locked
How We Generated 30 Qualified Sales Meetings in 10 Days
Fast-tracked infra and multi-angle campaigns - 30+ booked in 10 days.
👀
Hook: When everything's aligned, momentum shows up immediately.
Locked
How We Booked A Full Month Of Conversations In 30 Days
A founder off referrals alone - reframed offer, sharper targeting, a calendar that filled itself.
👀
Hook: Different business, different market - same structure, same result.
By the end of these you will know exactly what gets built, who builds it, and what you keep.
Step 2 - Show Up Prepared
Bring these 5 numbers to the call
The more of these you have ready, the faster we move and the more specific your plan will be. Rough estimates are fine - we'll tighten them on the call.
- 1
Average deal size
What's a typical new client worth in their first 3–6 months?
- 2
Current monthly revenue & rough margin
So we know which lever moves the needle fastest.
- 3
Booked calls per month right now
From any source - outbound, inbound, referrals.
- 4
Rough show rate & close rate
% of booked calls that show, % of show-ups that buy.
- 5
Your 90-day revenue goal
What does winning look like by end of next quarter?
Don't have exact numbers? Estimate. Showing up with rough numbers beats showing up with none - every single time.
You're In Good Company
50+ B2B founders have sat in this exact seat
Most walk away with a clear 30-day build plan inside 30 minutes. Many are clients within a week.
50+
Founders called
10–50
Meetings/mo per client
Forever
You own the department
Trusted by founders across SaaS, agency & services
One Last Thing
P.S.
The clients who win the biggest from this call are the ones who treat it like a real business meeting - not a "free strategy session."
Block the calendar. Close Slack. Be at a desk with your numbers. Show up like you actually want to add 10–50 qualified meetings a month - and that's exactly what you'll walk away with a plan for.
See you on the call. - Daniel & the Fruntend team
10 meetings guaranteed in ramp-up, and the department is yours forever.