Privacy Policy

1. Who We Are

Fruntend ("we", "us", "our") is based in the Republic of Ireland and acts as a data controller for the personal data we collect through this website and during client engagements. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

2. Data We Collect

We may collect the following categories of personal data:

• Contact data: name, email address, phone number, company name, role.
• Booking data: information you provide when booking a call (e.g. via Calendly).
• Communication data: the content of emails, messages, and call notes exchanged with us.
• Technical data: IP address, browser type, device information, and pages visited (via cookies and analytics).

3. How We Use Your Data

We use your personal data to:

• Respond to enquiries and schedule discovery calls.
• Deliver our services under an engagement agreement.
• Send service-related communications and follow-ups.
• Improve our website, services, and marketing.
• Comply with legal and regulatory obligations.

4. Legal Basis for Processing

Under GDPR, we rely on the following legal bases:

• Contract: to provide services you have requested.
• Legitimate interests: to operate, secure, and improve our business.
• Consent: where required (e.g. marketing emails, non-essential cookies).
• Legal obligation: where we are required to retain or disclose data by law.

5. Sharing Your Data

We do not sell your personal data. We may share it with trusted service providers (data processors) who help us operate our business — for example, scheduling tools (Calendly), email providers, CRM systems, and analytics providers. These providers are contractually bound to protect your data and process it only on our instructions.

Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Client engagement records are typically retained for up to seven (7) years after the end of the engagement, in line with Irish tax and corporate record-keeping requirements.

7. Your Rights Under GDPR

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of your data ("right to be forgotten").
• Restrict or object to processing.
• Request data portability.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with the Irish Data Protection Commission (www.dataprotection.ie).

To exercise any of these rights, please contact us via the booking link on our homepage.

8. Cookies

Our website may use essential cookies required for it to function and, where you consent, analytics cookies that help us understand how visitors use the site. You can control cookies through your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.

11. Contact

For any questions about this Privacy Policy or how we handle your personal data, please contact us via the booking link on our homepage.