See exactly how much pipeline and revenue a cold email campaign should produce — using real industry-average benchmarks for reply rate, positive reply rate, and close rate.
Enter just two numbers — your retainer and your average customer LTV. We lock send volume to our 40,000/month minimum and apply industry-average conversion rates so you see the realistic results you should expect.
Expected funnel (industry average)
Projected monthly retainer revenue
€36,288
from 12.1 new customers/mo
ROI
2,319%
ROAS
24.2x
Monthly recurring added (12.1 clients × €3,000)
€36,288
Total LTV from 12.1 clients/mo (€18,000 each)
€217,728
These are conservative industry averages — your real ROI is almost certainly higher.
This calculator uses widely-published cold email benchmarks: 3–8% reply rate, 10–15% positive reply rate, 60–75% show rate, and 15–25% close rate on qualified opportunities (sources: Lemlist, Smartlead, Apollo, Instantly aggregate data).
Our SES™ clients consistently outperform these averages — typically 2–4× the reply rate and 30–50% higher positive reply rate — because of better targeting, deliverability infrastructure, and offer positioning. So treat this number as your floor, not your ceiling.
Industry benchmarks used
Reply rate
3–8%
5% avg
Positive replies
10–15%
12% avg
Show rate
60–75%
70% avg
Close rate
15–25%
20% avg