Receipt #001
$400,000
In new sales pipeline added
In 1 month
Company
BlueDiamond
Post-Call Breakdown
A Complete Origination Desk, Built In 30 Days. Yours Forever.
Everything we agreed on the call, on one page. The desk, the two Origination Associates, the 45,000+ monthly owner touches, and both guarantees.
2
Origination Associates on your team
45k+
Owner touches every month
30
Days from signed to live
Guaranteed: 10 qualified seller conversations in 90 days, or we book 10 more free.
👉 Build My Origination Desk
$20,000 one-time build · No success fee, ever
The Core Problem
Why Mandate Flow Is Feast Or Famine
It is arithmetic. Partners stop originating the moment they start running mandates.
- Origination stops the week a mandate signs
- Owner conversations depend on referrals and luck
- No one owns outreach when partners are billing
- Every quarter starts from cold again
Without a dedicated desk, mandate flow will always be feast or famine.
The SES™ System
How The System Works
SES™ is a structured system built across 4 layers. Most firms are missing two of them, and that is why origination stalls.
- 01
Layer 01
Strategy
Define your mandate profile and position the firm so owners take the call seriously.
- 02
Layer 02
Infrastructure
Build the sending and calling infrastructure that lets two associates reach thousands of owners without burning a single domain.
- 03
Layer 03
Execution
Reach the right owners with a message built around your firm's mandate criteria.
- 04
Layer 04
Conversion
Turn owner replies into qualified seller conversations on your partners' calendar.
This is not a campaign. It is a desk designed to produce owner conversations every week.
★ The First 30 Days
From Kickoff To Two Associates Live In 30 Days
Here is exactly what happens between signing and the day all four channels go live.
- 01
Week 1
Infrastructure
Kickoff call, mandate profile locked, sending and calling infrastructure bought and warming, Origination Associate recruitment opens.
- 02
Week 2
Assets
Owner briefing script, valuation lead magnet, landing page and nurture sequence written. Owner lists built and verified.
- 03
Week 3
Associate Training
Both Origination Associates onboarded to your mandate profile, scripts drilled, CRM and automations live.
- 04
Week 4
Live
Emails sending, calls dialling, LinkedIn running, every past owner conversation reactivating.
★ Trusted By 50+ B2B Companies Across 10+ Industries ★
The system behind 2,000+ booked meetings for companies like these
Multi-billion-euro global dairy leader
Leading private hospital group
260+ stores nationwide
Ireland's most loved burger chain
Famous Dublin city hotel
500+ convenience stores nationwide
Largest private hospital group
40+ restaurants across Ireland
Luxury hotels, resorts & restaurants
40+ fuel & convenience stores
60+ hotels across Europe
25+ care homes nationwide
120+ stores nationwide
200+ convenience stores nationwide
30+ cafes nationwide
12+ care homes nationwide
25+ nursing homes nationwide
Conor McGregor's iconic Dublin pub
“They didn't just build a lead-gen system - they crafted an engine. Redefined what's possible for outbound.”
Mike Vandenstockt
Lead Gen Founder
Expected Results
What The Desk Looks Like In Practice
Once fully ramped, most firms see:
10–30+
Qualified seller conversations per month
Daily
Consistent mandate flow
Predictable
Revenue input
Actual results depend on your mandate profile, sector and deal size, but the system is designed for consistency, not spikes.
★ Receipts. Not Promises.
Real businesses. Real campaigns. Real meetings.
A small sample of what happens when the campaign is built properly and run every single day.
3,000+
Meetings booked
40,000
Emails a month
50+
Businesses served
25+
Campaigns run and managed
Verified
Receipt #002
30 meetings
+ $90,000 in new pipeline
In 10 days
Company
More Exposure
Receipt #003
28 meetings
+ $125,000 in new pipeline
In 1 month
Company
Brigins
Receipt #004
65 meetings
+ $200,000 in new pipeline
In 5 weeks
Company
Rebel Yell REI
Receipt #005
30 meetings
+ multiple $2.5K + $3K retainers closed
In 60 days
Company
PMD
Receipt #006
6 meetings = 1 closed
Booked 6 meetings & closed 1 contract.
In week 2 of outreach
Company
Geo Marketing
Receipt #007
$5,000 + retainer
Closed from the very 1st booked meeting
In week 1 of outreach
Company
Mountain Man
Receipt #008
5 meetings = 1 closed
Completely new offer, new market & strategy
In week 1 of outreach
Company
Clearlight
Receipt #009
800 meetings
Generated them $400,000+ in ARR pipeline
In 6 months
Company
KitchTech
Receipt #010
55 meetings
While building out their entire outbound strategy
In 2 months
Company
Outmin
Receipt #011
10 meetings
Completely new offer, new market & strategy
In week 2 of outreach
Company
Peachy
Your receipt →
Want your name on this wall?
We only pay-per-meeting. Zero retainers. Zero risk. Book a call and let's fill your calendar.
★ One Offer. You Own It. ★
One Offer. The Whole Desk.
Built, staffed and handed to you in 30 days. Two Origination Associates, 45,000+ monthly touches, and every asset in your name.
The Complete Origination Desk
$20,000One time. Nothing else to us, ever.
- Two Origination Associates, hired, trained and managed by us
- 45,000+ owner touches a month across email, calls and LinkedIn
- Every asset built in your firm's name and yours forever
- 10 qualified seller conversations in 90 days, or we run 10 more free
- No success fee on any mandate, ever
You fund the two associates directly at roughly $1,500 to $2,000 a month each. No success fee, ever.
★ What You Actually Get ★
Every firm gets the entire desk built for them.
A summary of what gets built, staffed and handed to you. Not a campaign, a complete origination desk that stays yours.
Included in the build
- Two dedicated Origination Associates, sourced, hired, trained and managed onto your team
- Your cold-traffic offer, designed from scratch and built in your firm's name
- A valuation lead magnet that gets owners into your world
- A produced owner briefing video, built around your mandate profile
- A conversion-optimized landing page
- A 72-hour nurture sequence that pre-sells before every call
- A complete owner briefing script to run every qualified seller conversation
- Sending domains and inboxes, set up, warmed and managed by us
- Your own domain is never touched, deliverability stays protected
- 40,000 emails a month across those domains and inboxes
- 4,000 calls a month, made by your two Origination Associates
- 1,000 LinkedIn touches a month
- Full reactivation of every owner your firm has ever pitched, met or valued
- List building and targeting of every owner worth reaching
- Multiple origination campaigns, every word written for you
- Every reply worked and qualified, partners only take the qualified seller conversation
- Booking, reminders and no-show recovery handled end to end
The Real Math
Hiring US business development in-house costs
~$10K/mo
fully loaded, per head, with four to six months of ramp. You manage them. If they leave, you eat the severance and start over.
Through us, each Origination Associate runs roughly $2,000/mo, live in about three weeks, managed daily by us.
If one leaves while we're working together, we replace them free. No success fee, ever.
Why This Model Works
Why This Works
- We source, hire, train and manage both Origination Associates. You never touch it.
- Email, calls and LinkedIn run together, so no single channel carries the number.
- The system is built first, then the Origination Associates are dropped into it.
- You own the desk, so every month of work compounds for your firm.
FAQ
Common Questions
Will this work for our firm's mandate profile?+
Yes. We wouldn't have gotten to this page if we weren't fully confident in our ability to generate qualified seller conversations for your specific deal size and sector.
We've tried origination before and it fizzled out. What's different?+
Most origination efforts fail because they're missing pieces, not because owners won't talk. That's why we build and manage the whole desk - the offer, the valuation lead magnet, the campaigns, the briefing, the video and the nurture sequence. We know what works with owners in this deal range.
Do we need to hire the Origination Associates ourselves?+
No. We source, hire, train and manage two dedicated Origination Associates onto your team. You approve them, we run them daily. If one leaves we replace them free.
What does the build cost?+
The build is $20,000, one time. You fund the two Origination Associates and software directly. There's no success fee, ever. An outsourced sourcing firm clipping 4% on a $10M mandate costs roughly $400,000. We take zero.
What happens if we walk away?+
You keep everything. The domains, inboxes, campaigns, scripts, briefing, landing page, data and both Origination Associates stay with your firm forever. That is the Ownership Guarantee. You own the desk, not us.
What if it doesn't produce qualified seller conversations?+
The Performance Guarantee is 10 qualified seller conversations in 90 days, or we run 10 more free. No refunds. That's enough to prove the mandate profile, the outreach and the desk all work.
How quickly is the desk live?+
30 days. Week one is infrastructure, week two is assets, week three the Origination Associates are trained, week four the desk is live and generating owner conversations.
A Note From The Founder
Why I Built SES™
I have watched too many good advisory firms get stuck in the same loop. Months lost on agencies that promise the moon, a business development hire who quits at month four, and every quarter starting from cold again.
SES™ exists because mandate flow should not be a guessing game. Every layer is there because we have seen what breaks without it. We built it the way I would want it built if I were the one writing the cheque.
If we agreed on the call that this is a fit, the next move is simple. Lock in your spot and we get to work. If anything is still unclear, book a quick follow-up and we walk through it together.
Either way, I appreciate you taking the time.
Daniel
Daniel Libietis
Founder, Fruntend
Ready To Place The Desk Inside Your Firm?
Everything is built, staffed and running inside 30 days.