Post-Call Breakdown

You Own The Desk Forever

In 30 Days You Have A Complete Origination Desk, Staffed With 2 Origination Associates. Then You Own It Forever.

We build the offer, the infrastructure, the owner lists, the copy, the briefing video and the nurture sequence. Then we hire, train and manage two dedicated Origination Associates onto your team, generating 45,000+ owner touches a month across email, calls and LinkedIn.

You do one thing. Show up to the qualified seller conversation. We do the rest.

We Build The Desk

Domains, inboxes and dialling infrastructure, warmed and managed. Your domain never touched.

We Fill The Calendar

Two Origination Associates on the phones and in the inbox. 10 qualified seller conversations guaranteed in 90 days.

You Own The Desk

The domains, scripts, CRM, data and both trained Origination Associates stay with your firm forever.

Start Now — Build My Origination Desk Book Follow-Up Call

2,000+ qualified seller conversations bookedLive in 30 days10 qualified seller conversations guaranteed, yours forever

The Core Problem

Why Pipeline Feels Inconsistent

Most B2B companies don't struggle with demand - they struggle with consistency.

Pipeline fluctuates month to month
Outbound feels random or doesn't convert
Growth depends on referrals or inbound spikes
No predictable system behind revenue

Without a system, pipeline will always be inconsistent.

The SES™ System

How The System Works

SES™ is a structured system built across 5 layers. Most companies are missing 2–3 of these - that's why outbound fails.

01
Layer 01
Strategy
Define your mandate profile and position the firm so owners take the call seriously.
02
Layer 02
Infrastructure
Build the sending and calling infrastructure that lets two associates reach thousands of owners without burning a single domain.
03
Layer 03
Execution
Reach the right owners with a message built around your firm's mandate criteria.
04
Layer 04
Conversion
Turn owner replies into qualified seller conversations on your partners' calendar.

This is not a campaign - it's a system designed to create predictable pipeline.

★ The First 30 Days

From Kickoff To Two Associates Live In 30 Days

Here is exactly what happens between signing and the day all four channels go live.

01
Week 1
Infrastructure
Kickoff call, mandate profile locked, sending and calling infrastructure bought and warming, Origination Associate recruitment opens.
02
Week 2
Assets
Owner briefing script, valuation lead magnet, landing page and nurture sequence written. Owner lists built and verified.
03
Week 3
Associate Training
Both Origination Associates onboarded to your mandate profile, scripts drilled, CRM and automations live.
04
Week 4
Live
Emails sending, calls dialling, LinkedIn running, every past owner conversation reactivating.

★ Trusted By 50+ B2B Companies Across 10+ Industries ★

The origination playbook behind 2,000+ owner conversations for firms and brands like these

Multi-billion-euro global dairy leader

Leading private hospital group

#1 grocery retailer nationwide

Ireland's most loved burger chain

Famous Dublin city hotel

500+ convenience stores nationwide

Largest private hospital group

40+ restaurants across Ireland

Luxury hotels, resorts & restaurants

40+ fuel & convenience stores

60+ hotels across Europe

25+ care homes nationwide

Natural health food brand

200+ convenience stores nationwide

30+ cafes nationwide

12+ care homes nationwide

25+ nursing homes nationwide

Conor McGregor's iconic Dublin pub

“They didn't just build a lead-gen system - they crafted an engine. Redefined what's possible for outbound.”

Mike Vandenstockt

Lead Gen Founder

Expected Results

What This Looks Like In Practice

Once fully ramped, most clients see:

10–30+

Qualified seller conversations per month

Daily

Consistent mandate flow

Predictable

Revenue input

Actual results depend on your mandate profile, sector and deal size - but the system is designed for consistency, not spikes.

★ One Offer. You Own It. ★

We hire, train and manage two Origination Associates, generate 45,000+ owner touches every month across email, calls and LinkedIn, and reactivate every owner your firm has ever pitched, met or valued.

Live in 30 days. 10 qualified seller conversations guaranteed. Yours forever.

★ Most Popular · Best Value

2 Origination Associates · Email · Calls · LinkedIn · Reactivation

The Origination Desk

One offer. A complete origination desk, built, staffed and yours to keep.

2 Origination AssociatesOwner OutreachLinkedInYou Own It

One-time build feeconfirmed on the call

~$2,000/mo per associateyou fund the associates directly, no success fee ever

10 conversations guaranteedPerformance Guarantee, in 90 days

Yours foreverOwnership Guarantee, the desk stays with your firm

We build the whole desk and staff it with two Origination Associates we source, hire, train and manage onto your team. 45,000+ owner touches a month across email, calls and LinkedIn, plus full reactivation of every owner your firm has ever pitched, met or valued. You fund the associates directly at roughly $2,000 a month each, which is why this costs a fraction of building it in-house, and there is no success fee, ever.

Performance Guarantee: 10 qualified seller conversations in 90 days, or we run 10 more free. No refunds. Ownership Guarantee: domains, inboxes, campaigns, scripts, briefing, landing page, data and both Origination Associates stay with your firm forever.

Get Started

How Billing Works

There is a one-time build fee, confirmed on the call, paid at signature.
You fund the two Origination Associates directly, at roughly $2,000 a month each.
There is no success fee, ever, no matter how many mandates the desk produces.
Whatever happens, you keep the entire desk including both trained Origination Associates.

★ What You Actually Get ★

Every firm gets the entire desk built for them.

This is everything that gets built, staffed and handed to you. Not a campaign, a complete origination desk that stays yours.

Included in the build

Two dedicated Origination Associates, sourced, hired, trained and managed onto your team
Your cold-traffic offer, designed from scratch and built in your firm's name
A valuation lead magnet that gets owners into your world
A produced owner briefing video, built around your mandate profile
A conversion-optimized landing page
A 72-hour nurture sequence that pre-sells before every call
A complete owner briefing script to run every qualified seller conversation
Sending domains and inboxes, bought, warmed and managed by us
Your own domain is never touched, deliverability stays protected
40,000 emails a month across those domains and inboxes
4,000 calls a month, made by your two Origination Associates
1,000 LinkedIn touches a month
Full reactivation of every owner your firm has ever pitched, met or valued
List building and targeting of every owner worth reaching
Three origination campaigns, every word written for you
Every reply worked and qualified, partners only take the qualified seller conversation
Booking, reminders and no-show recovery handled end to end

The Real Math

Hiring US business development in-house costs

~$10K/mo

fully loaded, per head, with four to six months of ramp before they produce a single qualified seller conversation. You manage them. If they leave, you eat the severance and start over.

Through us, each Origination Associate runs roughly $2,000/mo , live in about three weeks, and we manage them daily. If one leaves, we replace them free. There is a one-time build fee, confirmed on the call, and no success fee, ever.

Why This Model Works

Why This Works

We source, hire, train and manage both Origination Associates. You never touch it.
Email, calls and LinkedIn run together, so no single channel carries the number.
The system is built first, then the Origination Associates are dropped into it.
You own the desk, so every month of work compounds for your firm.

Side-By-Side

Build It Yourself, Or Let Us Run It

Build it yourself

Let us run it

★ Live in 30 days

Staffing the desk

A US business development hire at about $10,000 a month fully loaded

Two Origination Associates at about $2,000 a month each, funded directly by you

Recruiting them

Recruiter fees and months of interviews

We source, screen and recruit both, you approve them

Training and managing them

You, or a manager on top of the hire

Trained on your mandate profile and managed by us daily

Time to live

Four to six months of ramp before they are useful

About three weeks, with all channels live by day 30

If one leaves

Severance, and a search that starts from cold

We replace and retrain at no extra cost

Domains and inboxes

One mistake burns your firm's own domain

50 domains and 100+ inboxes, bought, warmed and managed away from your firm's domain

Dialler, data and tooling

Assembled and paid for piece by piece

Configured and run for you

Offer, briefing and landing page

Built once and hoped for

Written, produced and tested by us, kept in your firm's name

Owner lists and copy

Whoever you can pull off billable work

Every owner mapped, every word written and tested

Reply handling

Someone at the firm, every day

Every reply worked, you only get the qualified seller conversation

Success fee on your mandates

Yours, if you build it yourself

Yours. We never take a piece of a deal, ever

Who owns the desk

You, once you have spent a year building it

You, from day 30, forever

Build it yourself

Staffing the desk
A US business development hire at about $10,000 a month fully loaded
Recruiting them
Recruiter fees and months of interviews
Training and managing them
You, or a manager on top of the hire
Time to live
Four to six months of ramp before they are useful
If one leaves
Severance, and a search that starts from cold
Domains and inboxes
One mistake burns your firm's own domain
Dialler, data and tooling
Assembled and paid for piece by piece
Offer, briefing and landing page
Built once and hoped for
Owner lists and copy
Whoever you can pull off billable work
Reply handling
Someone at the firm, every day
Success fee on your mandates
Yours, if you build it yourself
Who owns the desk
You, once you have spent a year building it

Let us run it ★

Staffing the desk
Two Origination Associates at about $2,000 a month each, funded directly by you
Recruiting them
We source, screen and recruit both, you approve them
Training and managing them
Trained on your mandate profile and managed by us daily
Time to live
About three weeks, with all channels live by day 30
If one leaves
We replace and retrain at no extra cost
Domains and inboxes
50 domains and 100+ inboxes, bought, warmed and managed away from your firm's domain
Dialler, data and tooling
Configured and run for you
Offer, briefing and landing page
Written, produced and tested by us, kept in your firm's name
Owner lists and copy
Every owner mapped, every word written and tested
Reply handling
Every reply worked, you only get the qualified seller conversation
Success fee on your mandates
Yours. We never take a piece of a deal, ever
Who owns the desk
You, from day 30, forever

The build is a one-time fee, confirmed on the call. The associates are funded by you directly at about $2,000 a month each. We never take a success fee on a mandate.

FAQ

Common Questions

Will this work for our firm's mandate profile?+

Yes. We wouldn't have gotten to this page if we weren't fully confident in our ability to generate qualified seller conversations for your specific deal size and sector.

We've tried origination before and it fizzled out. What's different?+

Most origination efforts fail because they're missing pieces, not because owners won't talk. That's why we build and manage the whole desk - the offer, the valuation lead magnet, the campaigns, the briefing, the video and the nurture sequence. We know what works with owners in this deal range.

Do we need to hire the Origination Associates ourselves?+

No. We source, hire, train and manage two dedicated Origination Associates onto your team. You approve them, we run them daily. If one leaves we replace them free.

What does the build cost?+

There's a one-time build fee, confirmed on the call. You fund the two Origination Associates directly, at roughly $2,000 a month each. There's no success fee, ever. An outsourced sourcing firm clipping 4% on a $10M mandate costs roughly $400,000. We take zero.

What happens if we walk away?+

You keep everything. The domains, inboxes, campaigns, scripts, briefing, landing page, data and both Origination Associates stay with your firm forever. That is the Ownership Guarantee. You own the desk, not us.

What if it doesn't produce qualified seller conversations?+

The Performance Guarantee is 10 qualified seller conversations in 90 days, or we run 10 more free. No refunds. That's enough to prove the mandate profile, the outreach and the desk all work.

How quickly is the desk live?+

30 days. Week one is infrastructure, week two is assets, week three the Origination Associates are trained, week four the desk is live and generating owner conversations.

A Note From The Founder

Why I Built SES™

I've watched too many great B2B companies get stuck in the same loop - burning months on agencies that promise the moon, hiring outbound reps that quit at month four, and ending every quarter staring at a pipeline that doesn't match the work.

SES™ exists because pipeline shouldn't be a guessing game. Every layer in the system is there because we've seen what breaks without it. We built it the way I'd want it built if I were the one writing the check.

If we agreed on the call that this is a fit, the next move is simple - lock in your spot and we'll get to work. If anything's still unclear, book a quick follow-up and we'll walk through it together.

Either way, I appreciate you taking the time.

Daniel

Daniel Libietis

Founder, Fruntend

Ready To Build Predictable Pipeline?

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